Corporate social responsibility and employer attractiveness among business students at the university of Nairobi, Kenya
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Date
2017Author
Marika, Nancy M
Magutu, Justine M
Munjuri, Mercy G
Type
ArticleLanguage
enMetadata
Show full item recordAbstract
In this era of globalization, winning the war for
top
talent
to gain a competitive advantage
is
critical for th
e
survival of organization
s
.
In Kenya today
, attracting and retaining talent is a major challenge to many
organizations.
Corporate Social Responsibility (CSR)
has been identified as influencing employee attraction
and
retention.
A pay chequ
e alone is no
longer sufficient; p
eople want to work in organizations whose
values match their own
and
that impact and contribute to society.
The aim of this study was to determine
if
CSR
affects
organizational attractiveness
.
F
inal
year
business
students
from the University of Nairobi
were
surveyed
to see
the extent to which CSR issues
will
influence
their
decision to
work
in a given organization.
The findings indicated that how an organization handles its economic responsibility, legal responsibility,
eth
ical responsibility
, philanthropic responsibility and environmental responsibility
of CSR affects
prospective employees' decision to seek employment with an organization.
URI
http://www.ijac.org.uk/images/frontImages/gallery/Vol._6_No._2/7._71-88.pdfhttp://hdl.handle.net/11295/100774
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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