The Highest Common Factor In The Current And Future Information Profession
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Date
2011Author
Kachero, Fred
Obachi, Esther
Type
ArticleLanguage
enMetadata
Show full item recordAbstract
Rapid developments in ICT and globalization impinge on the traditional information profession,
necessitating a paradigm shift if the profession is to stay relevant in an ever changing environment.
This paper acknowledges that past successes created a dependable position upon which the
profession commanded a strategic position and this can continue if it aligns itself to the current
times. Written from a marketer’s perspective and using positioning theory, the paper reviews extant
research, discusses the implications and suggests approaches towards effective positioning of the
information profession now and for the future. The paper concludes that the environment is too
complex and will require contextual collaboration, improved services and human capital reengineering.
Publisher
university of Nairobi
Subject
Information ProfessionRights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
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