Marketing Strategies And Performance Of Mediamax Network Limited

Abstract

Marketing approach is a fundamental issue for the whole production whether the firm is a miniature scale set up or a fighting fit reputable transnational conglomerate outfit, organizations are tasked and mandated to develop, establish and implement a coherent and well trendy marketing strategies to promote their businesses, court the right types of clients and allocate their resources correctly for business growth, this is widely assessed by the return on investment (ROI) as an indicator that measures the efficiency of funds. This study sought to investigate how marketing strategies influence organizational performance at Mediamax Network Limited. The key reasons behind the research were to ascertain selling strategies used by Mediamax Network Limited and to settle on the association flanked by marketing strategies and executive recital of Mediamax Network Limited Network Limited. Primary information was composed using an interrogate conduct. The interviewees were 4 managers in sales and marketing departments that include TV, radio, print and the accounts department managers. Data collected was coded for categorization and interpretation and analyzed using content analysis. The study found that marketing strategies have an impact on organizational performance. Media firms have adopted the marketing mix to help them gain improved firm performance and there is need for these firms to adopt the right marketing mix strategies in their operation. It is recommended that the media-max network limited need to tailor make marketing strategies in line with the trendy marketing mix model to boost organizational recital.