Managers Attitude and Response Towards Social Responsibility: the Case of Large Scale Manufacturing Firms in Nairobi

Abstract

Motivated by the increasing social concerns, larges scale manufacturing firms have got their role to play as far as social responsibility aspects are concerned; specifically in terms of environmental, employee and community social responsibility issues The study sought to determine 1) the attitude of managers towards social responsibility, 2) the social responsibility programmes that managers in large scale manufacturing firms have put in place, 3) the relationship between managers attitude and implementation of social responsibility and 4) the factors that hinder firms from engaging more in social responsibility activities. The population of the study was a total of273 large scale manufacturing firms in Nairobi . A ample of45 firm wa picked and out of the 120 qu ti nnmrc distributed, 48 of them were returned to the researcher in good time for data analysis.........................................................................