Analysis of the Relationship Between the Principles and Practice of Corporate Social Responsibility Among Companies Listed on the Nairobi Stock Exchange, Kenya

Abstract

This study sought to analyze the relationship between the principle and practice corporate Social Responsibility (C R) by Kenyan companies, with reference to companies listed at the Nairobi Stock Exchange (NSE ). The study sampled seventeen companie from the three main investment segments. Interviews were granted by five companies while data for the other twelve was gathered from company websites. The data gathered was primarily on how the companies plan, finance, manage and sustain their CSR program. This study revealed that CSR is an integral component of day-to-day company activities and substantial finances are committed to CSR annually. The study also revealed that there is adequate level of stakeholder involvement. The media is used to communicate the C R activities to other stakeholders and the general public, in order to build good corporate image and add visibility to the company products. The study showed that employees are to a large extent involved in CSR by way ol participation and voluntary contribution. The study further revealed that companic regard CSR as an important ingredient in achieving overall company objective and de pite the challenge faced in implementation…..............................................................................