Strategic and Operational Responses by Kenya Petroleum Refineries Ltd (KPRL) to Challenges in the Competitive Business Environment.

Abstract

Every organization depends on the external for its survival and growth. Today's business environment is dynamic,complex and highly competitive.Every organization encounters cir urn t h ad· pt its strategy to shifting industry and competitive conditions,newly emerging customer preferences and requirements, initiatives of rival firms to grab increased market share, the appearance of fresh opportunities and and other significant events that affect its business.,,,,,,,,,,,,,,,,,,