Factors Influencing Strategic Alliances Between Mobile Telephony Services Providers and Commercial Banks in Kenya

Abstract

Despite the advantages of strategic alliances, they so not always achieve desired results. There have been some strategec alliances in the telecommunication industry in Kenya but the problem is that these these partnerships differ as far as their performance in market is concerned. The purpose of this study was to establish factors that influence performance of strategic alliances between telecommunication firms and commercial banks in Kenya. This was descriptive survey design. The population of the study was all mo,bile telecommunication forms in Kenya. Primary data was collected using questionnaires design-base on 5-point Likert scale. These were administered to managers of strategy, IT, marketing, HR and fiance departments using drop and pick later method. the analysis was done using descriptive analysis. The study found that pre-alliance formation factor accounted for between 74.1% and 70.2% in influences; post-alliance formation factors accounted for between 69.5% and 63.2% in influencing alliances respectively. It was further noted that strategic fit moderated the relationship between pre and post alliance formation factors.....