Application of Business Ethics as a Strategy to Increase Competitive Advantage in Serena Hotels in Kenya

Abstract

Companies are dedicated to being sustainable organizations through building long-term shareholder value while being responsible corporate Citizen. It is globally believed that the only way to achieve this is by combining economic, social, environmental and codes of conduct in coming up with the business strategy. The objective of this study was to determine ethical practices and measures adopted by the Nairobi Serena Hotel as Strategy to increase competitive advantage, and to establish Challenges faced by Serena Hotels in implementation of ethics to achieve competitive advantage...................