Factors affecting performance of Chinese firms in Aviation industry in Kenya

Abstract

ABSTRACT The aim of the study was to examine the factors affecting performance of Chinese firms in aviation industry in Kenya. Performance is the record of outcomes achieved, while satisfaction is being because something is good enough. The study adopted descriptive research design. The population of this study was the employees in five selected Chinese firms in aviation industry in Kenya. Currently, there are 159 employees. Data was collected using 81 questionnaires method and from the trading records and the current market environment. The linear regression model was applied to analyze the data. Linear Regression estimates the coefficients of the linear equation, involving one or more independent variables that best predict the value of the dependent variable. This research studied broadly four factors that include investment climate, cost factors, government policies and legislation and market factors as independent variables on how they affect performance of international companies in Kenya. The findings showed that the political environment, the economic circumstance, the technique, the product quality, prices and the services after sale are the key factors affecting performance of Chinese firms in aviation industry in Kenya as shown by the significant levels since P value =0.001 is less than the significant value of 0.005. Chinese firms deliver better and more service and products to Kenya Market, and therefore the relationship will grow stronger by enhancing the cooperation between these two countries. The study recommends that more studies should be done to study factors affecting the performance of international firm in Kenya. The researcher recommends vi that the government should provide a sound legal framework for the international firm and government. Secondly, the researcher recommends that the government sets up an institute whose mission would be to guide, control and supervise international firm doing business in Kenya.