Competitive strategies adopted by Aga khan university hospital in Nairobi, Kenya and challenges faced in their implementation

Abstract

Most previous research projects into competitive strategies have concentrated generally on developed countries. Not many local studies have focused on the Competitive Strategies adopted by Aga khan University Hospital in Nairobi, or hospital industry in Kenya. This study therefore sought to fill the existing research gap by carrying out a case study on Competitive Strategies adopted by Aga khan University Hospital in Nairobi, Kenya and challenges faced in their implementation amidst the turbulent business environment. The target population of this study was the managerial staff working at the Aga khan University Hospital in Nairobi, Kenya. The study focused particularly on the department heads of this pivotal Hospital in the country. This paper utilized an interview guide similar to those used in various previous research projects. The study collected qualitative data using a self-administered interview guide. The response received was analyzed by content analysis. From the findings, the study established that the majority (85%) of respondents stated that product design/style, advertisements/promotions, quality products, brand reputation and use of publicity were the major strategies that were employed to remain competitive in the market