| dc.description.abstract | The external environment has undergone various changes that have tremendously affected the
operations of many businesses. Sameer Africa Limited is one such company that has gone
through various changes due to the turbulent nature of the external environment. Many of these
changes came in after the opening of the Kenyan market to other international players. The study
sought to determine how SAL had responded to these environmental challenges.
The study was carried out through a case study of Sameer Africa Limited. Personal interviews
using an interview guide were conducted on the CEO and the head of the Sales and Export
department who were the representatives of SAL. Content analysis technique was used to
analyze the data.
The study revealed that there are several environmental changes that have affected the operations
of the business. These include globalization, liberalization, competition mainly from the Far East
countries, changing technologies and government regulations. The biggest challenge has been
the increasing competition and the changing technology. The company has employed a number
of strategies to counter the effects of these environmental changes and they have been successful.
A few recommendations have been suggested to enable the firm maintain and sustain a
competitive advantage | en |
