Change management strategies adopted by fast moving counsumer goods comapnies in Kenya

Abstract

Organizations are continually facing the need to change their structures, objectives, processes, and technologies. This thus makes it necessary to make changes to sustain their competitive advantage. The objective of the study was to determine the change management strategies that are adopted by FMCG’s in Kenya in the implementation of ERP systems. Cross-sectional survey was used in the research. The targeted population was FMCGs companies in Nairobi. According to the Kenya Manufactures and exporters directory there are 20 multinational and 60 local FMCG’s companies in Nairobi. Appropriate sample of 40 FMCG’s companies were approached through a structured questionnaire. Various change management strategies were studied and their popularity among the FMCG’s in Kenya measured. The survey results showed that the most popular change management strategies included; Establishing the change process time frame with a mean score of 4.52, Creating change goals and vision with a mean score 4.50, Learning change management culture with a mean score 4.42,Creating visible short-term wins with a mean score of 4.35, Communication of expected change with a mean score 4.02.The least popular were; Empowering others to act on the vision with a mean score 3.50, Consolidating each change improvement to the vision with a mean score 3.50, Establishing a sense of urgency to change with a mean score 3.32 and Positive reinforcement with a mean score 3.28. The study recommends that consistent use of change management strategies has accounted for the success of FMCGs in Kenya in the implementation of the ERP system