A survey of marketing practices adopted by smes

Abstract

The major motivation behind this study is the fact that in the face of the current high unemployment and economic hardships small businesses have remained a source of livelihood to many citizens in Kenya. Indeed, it is the small business experience that has enabled many big companies to flourish. Studies have established that currently many school leavers have found these businesses a major stepping stone to counter long periods wasted before job acquisition or before any further training. This study aimed at investigating the marketing practices adopted by small and medium Enterprises (SMEs) in Makueni district the case of clothing and footwear. It is noted that small districts have been shoved off from the larger Makueni district and are not fully operational which include Kimbwezi and Mbooni districts. For the purposes of this study the former larger Makueni district has been considered. This study was a survey of marketing practices adopted by small and medium enterprises in Makueni district. The data for this study was collected using a structured questionnaire comprising of both open ended and close ended questions. The questionnaire was administered through personal interviews with respondents who were owners of clothing and footwear stalls or shops in Makueni district.