| dc.description.abstract | In the highly demanding business world today, an organization’s competitive
edge almost wholly depends on how well it can manage and deploy its corporate
assets. These assets can be categorized into tangible and intangible assets.
Traditionally, tangible assets like plant, equipment, inventory and financial
capital are considered the most fundamental corporate assets. Intangible assets
play a very little or vague role in any organization regardless from which
industry it comes from (Vorbeck, Heisig, Martin & Schutt, 2001). Generally,
many organizations until today still downplay the importance of their intangible
assets. However, despite managing and giving prime focus to all their tangible
assets, organizations are still finding it very hard to gain the advantage to beat
their competitors. Eventually, organizations have found out that tangible assets
can only help them to a certain extent. It is now becoming clearer that
organizations require a much broader range of resources to be able to compete
and succeed in the current competitive market. This is shown by an increasing
number of organizations giving more emphasis to their intangible assets, which
was mostly left idle, unexplored and unmanaged (Vorbeck et al., 2001). | en |
