Competitive intelligence practices adopted by the Kenya Power and Lighting Company

Abstract

Competitive Intelligence is a component of business intelligence aimed at gaining strategic advantage; it mainly focuses on those issues of highest importance to senior management to determine the necessary resources for the Competitive Intelligence project in the light of its purpose. Kenya Power & Lighting Company like any other organization require the initiation of the corporate intelligence practices in order to sustain and develop distinct competitive advantages by using the entire organization and its networks to develop actionable insights about the environment. This study therefore seeks to investigate competitive intelligence practices adopted by Kenya Power and Lighting Company. This was a case study aiming at getting detailed information regarding competitive intelligence practices adopted by Kenya Power and Lighting Company. The study collected qualitative data which was collected using unstructured interview guide. The content analysis technique was used to analyze the collected data. The data was presented in prose for easy of understanding and interpretations. The study established that Competitive Intelligent was taken as a vital component of a Kenya Power and Lighting company's strategic planning and management process. The study concluded that company increase information processing activities within the company where the company managers sought competitor information so as to find ways of locking out competitors such as Petroleum Company which has been the company greatest competitors as management customers still use paraffin and liquefied gas and aligning the company's strategy with its environment and improve performance. The study recommend that Kenya Power & Lighting Company management and other organizations in energy sector adopt strategic alliance intelligences to improve bill payment electronically, telecommunication companies to marketing its products and reduce cost of investment help in delivery products to customers, develop new products, reduce illegal connection, and reduce theft and fraud.