Challenges of Strategy Implementation at Kenya Tourist Board

Abstract

In today’s ever changing turbulent environment, the major determinant of an organization’s success is the successful implementation of its strategy. Strategy implementation is the action aspect of the strategic management process through which strategy is translated into action and involves change. Strategic implementation also addresses the issue of how to put formulated strategy into effective within the constrains of the organization’s financial and human resources, time and its capabilities. This study sought to find out the challenges of strategy implementation at KTB. The objectives of the study were to determine the challenges KTB faces in implementing their organizational strategies and to establish how the organization has gone about overcoming these challenges in their strategy implementation. The study adopted a case study research design as it sought to gain an in-depth understanding of the specific challenges in implementing the organization’s strategy. A total of four senior managers who were mainly the decision makers were interviewed using an unstructured interview guide. The study showed that structure, culture, policies and leadership were the major challenges to their strategy implementation as elaborated in the study. The study also found out how these challenges were responded to and recommendations were made on alternative solutions.