| dc.description.abstract | This study surveyed the use of project management techniques in the retail outlets development in
Kenya. The study was done in the new Westgate Shopping mall in Westlands Nairobi.
Primary data was collected using questionnaires. Data was analyzed through a combination of both
descriptive and inferential statistics. To facilitate data collection drop-and-pick later method was
largely employed, but where possible, personal interviews were used. The first study objective was to
establish the extent of using project management techniques, thus various techniques identified from
literature were listed for the respondents to gauge appropriately. Respondents were required to use a
Likert scale to rank the various purposes. The second objective was to establish the benefits that
accrue as a result of project management adoption by retailers. Various project management aspects
were listed, and the respondents indicated their importance on a Likert scale
The study found out that most tenants were aware of some of the project management techniques. This
was due to their long years experience in the development of retail outlets. However, not all
techniques were understood by the tenants. The study further revealed that there was need for a
concerted effort to train most retail outlet practitioners in project management techniques. This is
because there are benefits that result from the use of these techniques.
The study revealed the use of project management techniques in retail outlets development. Project
Management techniques are used by retail store owners and managers to plan the establishment of new
retail outlets to a great extent. All retailers should adopt these techniques to save enormous resources
that are wasted when projects fail. | en |
