Foreign market entry strategies adopted by Kenya seed company limited

Abstract

The aim of this study was to establish the foreign market entry strategies adopted by Kenya Seed Company limited. The study had two objectives to meet: to determine the foreign market entry strategies adopted as well as the challenges faced by Kenya Seeds Company Limited in the foreign market. The study adopted a case study research design since it focused on Kenya Seed Company alone. Data was collected from the Senior Management and Heads of Departments through interview guides.The data was subjected to content analysis and the researcher made inferences based on the views of the respondents. It was established that Kenya Seed Company Limited has employed a number of foreign market entry strategies in Rwanda, Uganda and Tanzania. They include: Establishing wholly owned subsidiaries; strategic alliances; use of agents and acquisitions. The challenges faced by the company include foreign currency fluctuations, sale of fake seeds as well as unfavorable rules and regulations. The company however, involves the foreign governments in trying to overcome the challenges.