Nokia’s responses to challenges in strategy

Abstract

In strategy textbooks, implementation has usually been regarded as being distinct from strategy formulation and as a matter of adjustment of organizational structures and systems. Recent studies into future research areas in the strategic management field indicate that there is a lack of knowledge on strategy implementation and therefore, more research is essential into this important area of strategic management. None of these previous research studies appear to provide in-depth discussion and evaluation related to how these variables interact with and influences other variables and how these interactions impact on and influence the whole implementation process and outcome. The purpose of this study is to establish the responses to challenges of strategic implementations by Nokia. This was a case study since the unit of analysis is one organisation. The researcher used both primary and secondary data. Primary data was collected using self-administered drop and pick interview guide while secondary data was collected by use of desk search techniques from published reports and other documents. The staff in the company included managers,directors and other staff in the ranks of management. A content analysis was employed. From the study findings and discussion, the study concludes that early involvement of firm members in the strategy implementation process helped members understand super-ordinate goals. The challenges posed by the inadequacy of information systems used to monitor strategy implementation include the implementers not knowing how effective the strategy implementation has been. The study also concludes that strategic planning assists in responding to the challenges of strategy implementation. The formalities employed to ensure successful strategy implementation were such as strategic analysis, setting strategic direction and action planning. The study finally concludes that the strategies adopted by Nokia Company to ensure successful strategy implementation include participatory planning, staff motivation and strategic measurement.The study recommends that in order to remain profitable and competitive in the market, the company should continuously train its employees on how the strategy should be implemented,involve staff in decision making and employ an efficient communication system that avails information on strategy to all stakeholders.