The Influence of Mobile Phone Usage on Performance of Supermarkets in Nairobi, Kenya

Abstract

This study sought to find out the impact of mobile phone use on the performance of Supermarkets in Kenya, particularly in Nairobi CBD, with detailed evidence drawn from 30 respondents. The research conceptualizes, operationalises, and tests a research model which integrates theory from the literature on the adoption and use of mobile telephony services supermarket business performance. Data was collected through a questionnaire administered to supermarket managers, departmental heads, and supervisors. 30 respondents were surveyed, in particular, to find out how the use of mobile phone impacts on their work performance. Respondents were also questioned about their general feeling about increasing mobile phone innovations for business use. The collected data was analyzed with the help of SPSS statistical packages. The results of this study identified the integration of mobile telephone services into Supermarket business operations as having a direct influence on perceived enhanced business performance because of their potential to enable substantial cost savings, provide greater integration of the internal and external environments of the business, increase operational flexibility and improve communication with staff, suppliers, creditors, and customers. The results also identified that the performance of supermarkets in Nairobi CBD tend to reduce considerably impacted where the use of mobile telephony is not integrated in their daily operations. This study therefore forms a good basis for future studies by other scholars in determining the significant impact of the mobile phone, not only in supermarkets within the Nairobi CBD, but also in other urban areas in Kenya. Supermarkets themselves can use the findings of this study to enhance the integration of the various mobile phone services in their business and thus improve their performance.