Influence of Strategic Management Practices on Performance of Naivas Limited

Abstract

ABSTRACT Today management is needed in all types of organizations regardless of their size, at all organizations levels and in all work areas. Because management is universally needed, improving the way an organization is managed is one of the keys to success, and the importance of strategic management to achieve this goal is recognized around the world. The focus of this study was directed on how the top management can selectively use strategic management practices to influence organizational performance in an environment which is conducive to all. Strategic management is one of the best practices that can promote performance in an organization if strategic leadership, ethics and strategy, strategic communication, strategic change, strategic organization culture, strategic systems analysis, managing strategic failure, globalization and environment, strategic skills and knowledge, strategic diversification and strategic information systems analysis are keenly utilized efficiently and effectively. The insight of this study is that in contemporary business environment there is variation in performance among firms. This variation has been evidenced between organizations. This is further manifested through collapse and insolvency of many organizations in Kenya. The research aim at identifying which is one of the best practices that can make this organizations to compete soundly, hence succeed and survive. The purpose of this study was to determine the relationship between strategic management practices and organizational performance in private sectors organizations in vi Kenya, a case of Naivas Limited. The research focused on this because performance of all organizations within an economic system is critical for economic growth and development. It is the source of employment, thus good standards of living. Data include all facts and figures collected first hand and documented materials; from textbooks, interviews, published reports and the internet. Strategic management practices can be used in bridging the performance gap experienced by a firm. Organizations apply strategic management practices in their operations which has a lot of influence on market conditions, employee knowledge and diversification of production line. Their success rests upon effective strategic management practices.