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    Entrepreneurial habits in the Kenya red cross society

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    Date
    2020-07-01
    Author
    Ndemo, B.
    Mkalama, B.
    Aiko, D. M
    Type
    Article
    Language
    en_US
    Metadata
    Show full item record

    Abstract
    Learning outcomes The case study takes students through basic principles and applications of entrepreneurship theory as demonstrated by the story of Kenya Red Cross Society (KRCS). The case further demonstrates the significance of communicating a rallying vision in a change management situation. The case further allows the students to evaluate the concept and implication of entrepreneurial leadership thereby enhancing creativity and innovativeness in a firm. Case overview/synopsis An area that has had little interaction in the study of entrepreneurship is within the development and humanitarian agencies. This is a case study on Entrepreneurial Habits in the KRCS. The leadership of KRCS combined different entrepreneurial actions that were able to deliver commercial goals in a not-for-profit organization. The final overarching consideration was the sustainability of the changes implemented over a period of time.
    URI
    https://www.emerald.com/insight/content/doi/10.1108/EEMCS-02-2019-0044/full/html
    http://erepository.uonbi.ac.ke/handle/11295/152904
    Citation
    Ndemo, B., Mkalama, B., & Aiko, D. M. (2020). Entrepreneurial habits in the Kenya red cross society. Emerald Emerging Markets Case Studies.
    Publisher
    Emerald
    Collections
    • Faculty of Arts & Social Sciences (FoA&SS / FoL / FBM) [6704]

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