dc.contributor.author | Baariu, Victor L | |
dc.contributor.author | Gathungu, James | |
dc.contributor.author | Ndemo, Bitange | |
dc.date.accessioned | 2021-08-18T09:49:43Z | |
dc.date.available | 2021-08-18T09:49:43Z | |
dc.date.issued | 2021 | |
dc.identifier.citation | Baariu L.V., Gathungu J. & Ndemo B. (2021). The relationship between Competitive Strategy Drivers and Performance of manufacturing Small and Medium Enterprises in Nairobi County, Kenya. European Scientific Journal, ESJ, 17(1), 102. | en_US |
dc.identifier.uri | https://www.researchgate.net/profile/Prof-Gathungu/publication/349046917_The_relationship_between_Competitive_Strategy_Drivers_and_Performance_of_manufacturing_Small_and_Medium_Enterprises_in_Nairobi_County_Kenya/links/6069ef6a92851c91b1a2bc2f/The-relationship-between-Competitive-Strategy-Drivers-and-Performance-of-manufacturing-Small-and-Medium-Enterprises-in-Nairobi-County-Kenya.pdf | |
dc.identifier.uri | http://erepository.uonbi.ac.ke/handle/11295/155276 | |
dc.description.abstract | act
This study determines the influence of competitive strategy drivers on
the performance of manufacturing SMEs in Nairobi County in Kenya. Small
and medium enterprises (SMEs) are the backbone of many economies all over
the world through creation of employment opportunities as well as wealth
creation for entrepreneurs. Strong competitive strategy drivers offer advantage
to SMEs to help them achieve good performance and remain competitive in
their respective markets. The study was anchored on resource-based theory
which provided a framework for examining the association between the
research variables. For the methodology, a cross-sectional survey was done
covering 334 manufacturing small and medium enterprises in Nairobi County,
Kenya. Structured questionnaires were used for data collection with a response
rate of 89.6%. Various descriptive statistics were used to project the
demographic characteristics of the association and the respondents. Inferential
statistics was used to assess up the connection between the factors and test the
model. The results indicated that the three competitive strategy drivers of
environmental based drivers, resource-based drivers and hybrid strategy
drivers exhibited significant relationship with performance of the
Manufacturing SMEs in Nairobi county. The study’s recommendations will
be useful to management of manufacturing-sector SMEs in developing long term strategies to address constraints that could have led to low capacity
utilization and productivity in the sector. Additionally, it may be used to guide
policy formulations geared to support manufacturing SMEs operations. The
researcher recommends similar research to be undertaken in other SMEs and
also have more managers respond to the questionnaires in order to enrich the
collected data. | en_US |
dc.language.iso | en | en_US |
dc.rights | Attribution-NonCommercial-NoDerivs 3.0 United States | * |
dc.rights.uri | http://creativecommons.org/licenses/by-nc-nd/3.0/us/ | * |
dc.subject | : Competitive Strategy Drivers, Capital raising, Human Capital, Firm Performance, Value Chain | en_US |
dc.title | The relationship between Competitive Strategy Drivers and Performance of manufacturing Small and Medium Enterprises in Nairobi County, Kenya | en_US |
dc.type | Article | en_US |