E-commerce Adoption and Performance of Import Oriented Small and Medium Enterprises in Nairobi City County
Abstract
This study examined the relationship between e-commerce adoption and performance of
import oriented small and medium enterprises in Nairobi City County.“The study was
based on unified theory of acceptance and use of technology (UTAUT) model and
transactions cost theory. This research employed descriptive cross-sectional research
design. The kinds of businesses meeting the definition of import oriented SMEs were
408. The research employed stratified random sampling in which any import oriented
business had equal chance of being selected in the sample. The sample size selected was
122 import oriented SMEs. The research collected relevant data based on structured
questionnaires. The questionnaires were self-administered and collected back
immediately after being filled. For SMEs operators that were absent on the day of the
study, the researcher dropped the questionnaires in respondent’s offices and made
follow-up by e-mail and telephone. Data analysis, involved both descriptive and
inferential analysis. The descriptive analysis included mean, standard deviation and
percentages. The inferential analysis involved Pearson correlation and multivariate
regression. The study established a positive and statistically significant influence on
performance of import oriented SMEs. The study established that e-marketing has a
significant positive influence on performance of import oriented SMEs in Nairobi City
County. The study also established that the influence of e-payment on performance of
import oriented SMEs is positive but not statistically significant. The research also
revealed that e-bookkeeping had a positive and statistically significant effect on
performance. Finally, the study revealed that e-customer relationship management had a
significant effect on performance of import oriented SMEs. The study recommends that
ownership and management of import oriented SMEs should continue adopting and using
e-ordering and custom clearance of products. They also suggested to management of
import oriented SMEs to enhance their presence online through e-marketing. The
research also recommends that the firms should continue adopting latest e-payment
modes besides their manual payment methods. The study further suggests to management
of import oriented SMEs to adopt e-book keeping fully. Finally, research recommends
that management of import oriented SMEs to adopt e-CRM rigorously.””
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
- School of Business [1432]
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