DEVELOPMENT, UNEMPLOYMENT AND MARKETING IN LATIN AMERICA.

Abstract

In this paper the author contends that because of unequal Income distribution and high-unemployment and underemployment levels In Latin America, development planners should begin to examine Issues of economic organization and exchange (marketing) in search of opportunities for stimulating development with broader participation by the masses. First, the author examines current concerns about underemployment of human resources and the related problem of unequal income distribution. Next, an alternative approach to' development is outlined. Then, more specifically the role of. micro and macro marketing reforms in such a development approach ? offering some examples of the relationship between marketing development and employment is examined. In the last section^ an attempt is made to summarize the argument and offer some conclusions.