The Efficacy of Sabido Entertainment-education Television Serial Dramas in Combating Hiv/Aids a Case Study of Siri

Abstract

The general objective of the study was to examine the efficacy of Sabido Entertainment-Education television serial dramas in combating HIV/AIDS, using SIRl drama as a case study. The study seeks to investigate how the Sabido E.E. method can be explored and implemented by health and media stakeholders within their interventions in addressing HIV/AIDS. The study comprises of five chapters. It employed the case study design because of its ability to test whether a specific theory or model actually applies to phenomena in the real world. The researcher also found the case study design useful since there was not much information available about the use of Sabido E.E. strategies in designing HIV/AIDS related messages. The study employed the use of non-probability sampling and purposive sampling techniques. The data was analyzed thematically and presented in the form of narratives. The findings of the study reveal that the target audiences of SIRl identify with lessons and messages around HIV-testing, disclosure, support and those that challenge stigma in HIV/AIDS. HIV counseling and testing emerges as a major theme and is compared with sub themes of disclosure, prevention of mother to child transmission (PMTCT), concurrent sexual partnerships, stigma, and social support to form categories that are presented as the findings. While fear of HIV counseling and testing is regarded as a challenge to most people, Sabido E.E. dramas can reinforce lessons around the issue and other coping strategies to combat HIV/AIDS. One of the recommendations that this study makes if for academia in Kenyan universities to include the E.E. method in the curriculum and encourage further