FACTORS LEADING TO ALCOHOL USE BY UNDERGRADUATE STUDENTS A CASE STUDY OF UNIVERSITY OF NAIROBI

Abstract

The purpose of this study was to find out the factors leading to alcohol use among university undergraduate students. The objectives of the study sought to establish the underlying psychological, sociocultural and situational factors to the phenomenon. The study was carried out at the University of Nairobi’s Main campus. School of Architecture and Engineering. Stratified random sampling technique was used in the study to select a sample size. Data were collected from the students of the faculty of Engineering, administration staff/counselors and lecturers. The research tools used in data collection were questionnaires, in-depth interviews (IDI) and Focus Group Discussions (FGD). Data analysis was done using SPSS and the results were presented by use of charts, graphs, and frequency tables. The study found out that university students view alcohol use as detrimental to their academic performance. It further revealed the significant relationship that exists between stress and alcohol consumption. It emerged from the study that peer influence, parenting. University environment and availability of financial resources are contributors to use of alcohol among university students. Conclusions drawn from the study showed that psychological, sociocultural, and situational factors indeed contribute to alcohol use by university students. It is recommended that midstream interventions could involve the development of programs across universities in the country. Future research is recommended in the area of media and alcohol advertising and its effects on consumption of alcohol, particularly, as it relates to university students.