Collaborative Business Strategy and Performance of Kenya Industrial Estates

Abstract

It is widely acknowledged that today’s marketplace is increasingly becoming competitive than ever before due to globalization. Customers are becoming demanding and enlightened due to changing technology. Therefore, business organizations are appreciating the need to restructure themselves by bringing on board other independent organizations with a view to leveraging each other’s resources to form a synergy and consequently increase their individual performance. The objective of the study was to investigate the effect of collaborative business strategy on performance of Kenya Industrial Estates. Two theories lending their relevance are the Relational View and the Social-Technical System Theory. This study used a research strategy based on a case study approach and interview guide for data collection. Furthermore, content analysis was employed to establish the common themes in the contents collected. The study unfolded a comprehensive portrayal of the role and impact of collaborative business strategies within Kenya Industrial Estates. In delving into the general information and bio data of the interviewees, it was revealed that the participants possessed diverse academic and professional qualifications, reflecting a multidisciplinary approach within the organization. The extensive professional experience of participants, spanning several decades, highlighted the depth of institutional knowledge and expertise engaged in the collaborative processes at KIE. Furthermore, the collaborative business strategies section illuminated the multifaceted involvement of key stakeholders in decision-making, goal-setting, and creating an environment conducive to idea generation. Notably, the study unearthed that decision-making was a pivotal role played by top management, aligning with existing literature on the centrality of leadership in guiding collaborative initiatives. The emphasis on transparency, accountability, and effective communication underscored the foundational principles embedded in the collaborative processes within KIE. Exploring the collaborative business strategy itself, the study identified critical elements that contribute to the achievement of goal congruence among partners. The creation of strategic alliances, encouragement of an ecosystem of partners, and the development of a diverse portfolio of collaborators emerged as key strategies. These findings resonate with existing literature highlighting the significance of building robust networks and partnerships to enhance collaborative outcomes. The alignment of relevant resources and competencies among partners was identified as crucial, involving SWOT analysis, strategic objective definition, and the provision and allocation of resources. Such strategic alignment mirrors the recommendations of scholars emphasizing the importance of synergy and shared objectives in collaborative ventures. The application of Information and Communication Technology (ICT) in facilitating connectivity among partners was underscored as vital, aligning with the contemporary trend of leveraging technology for collaborative endeavors. The cultivation of trust within the partnership network was identified as a dynamic process involving working towards common goals and setting clear expectations upfront. These findings correlate with literature emphasizing trust as a foundational element in successful collaborations. In the context of practice, organizations are encouraged to foster a collaborative culture that prioritizes trust and transparent communication. Leaders play a pivotal role in shaping this culture by promoting an environment where diverse perspectives are valued, and employees feel empowered to share ideas and concerns. Regular training initiatives can enhance collaboration skills, ensuring that teams are well-equipped to work collectively towards shared objectives. Embracing a collaborative culture not only contributes to improved teamwork but also enhances overall organizational effectiveness.