The Effects of Strategic Agility on the Performance of Simba Cement Company Limited

Abstract

This research study delved into the effects of strategic agility on the performance of cement manufacturing firms operating in Kenya, using Simba Cement as a case study. Strategic agility, defined as an organization's ability to adeptly respond to dynamic and uncertain business environments, has gained prominence as a crucial factor in achieving competitive advantage. The Kenyan cement industry, characterized by its unique challenges and opportunities, serves as an apt context for investigating the relationship between strategic agility and firm performance. Drawing upon theoretical frameworks such as the Dynamic Capabilities Theory and the Contingency Theory, the research explored the dimensions of strategic agility and its potential impact on various aspects of firm performance. The literature review provided insights into the existing body of knowledge on strategic agility and its implications across diverse industries. The empirical investigation focuses on Simba Cement, one of Kenya's leading cement manufacturing firms, to assess the extent to which strategic agility influences operational efficiency, innovation and product development, and financial performance within the context of the cement industry. By analyzing relevant data and conducting interviews with key stakeholders, the study aimed to provide a comprehensive understanding of how Simba Cement's strategic agility initiatives have contributed to its overall performance. The findings of this research contribute to both academic and practical perspectives. Academically, the study enhances the understanding of the relationship between strategic agility and firm performance, particularly in the context of emerging economies and dynamic industries. Practically, the research offered insights to cement manufacturing firms in Kenya and beyond, aiding them in formulating and implementing strategies that leverage strategic agility to navigate challenges and capitalize on opportunities. In conclusion, this research shed light on the pivotal role of strategic agility in influencing the performance of cement manufacturing firms in Kenya, exemplified by the case study of Simba Cement. As organizations strive to remain competitive in rapidly changing business environments, understanding and harnessing the power of strategic agility emerges as a critical imperative for sustained success.