Strategy Implementation and Performance of Large Pharmaceutical Companies During Covid-19 Pandemic in Nairobi County

Abstract

The objective of this research was to determine the effect of the COVID-19 pandemic on strategy implementation and performance of large pharmaceutical companies in Nairobi County. This was a cross-sectional study. In this study, the target population was the top 30 large pharmaceutical companies that are based in Nairobi County. Primary data was obtained from the respondents through a self-administered interview. The respondents targeted for this study was the pharmacists in charge in pharmaceutical companies in Nairobi, Kenya, managing directors, chief executive officers, medical advisors, marketing managers, supply chain officers and the marketing representatives. Considering the data collected was quantitative, the technique regression analysis was used. This a set of statistical analysis methods where quantitative data is analyzed through estimation of how a dependent variable relates with one or more independent variables. The study revealed that the Covid-19 pandemic had an effect on the pharmaceutical companies’ strategic plan. This led to the evaluation of the strategic plan to suit the present situation. Further, it was revealed that performance of the pharmaceutical companies, performance decreased during the Covid-19 pandemic. Therefore, it is concluded that the Covid-19 pandemic adversely affected strategy implementation. Further, it is concluded that he Covid-19 pandemic adversely affected the performance of the pharmaceutical companies. The study recommends that the pharmaceutical companies should be flexible to be able to adjust to change in the business environment due to the pandemic. The company strategies should be easily adjustable to meet present business need. Further, the companies should adopt information communication technology. This would help in continued business operations in case of a pandemic.