Influence of Competitive Strategies on Organizational Growth of Manufacturing Firms in Kenya

Abstract

Organizations need competitive strategies that allow them to play both offense and defense if they want to stay afloat in today's volatile economic climate. A competitive strategy may be useful for businesses looking to expand and maintain their market dominance. So, the fundamental goal of competitive strategies is to find methods to meet the expectations of stakeholders and purchasers in order to become the market leader. This study was primarily motivated by a desire to understand how competing approaches impacted the growth of manufacturing firms in Kenya. Game theory and the resourcebased view provided the theoretical framework for the research. The research was conducted using a descriptive cross-sectional approach. The sample for the research included 450 different companies from the industrial sector. This study surveyed 73 different manufacturing companies in Kenya. We ran a slew of tests, including correlation and multiple linear regression. The results demonstrated that the competing strategies were significantly influenced by the positioning strategy and the cost leadership approach. Not only that, but differentiation and focus tactics have been utilized by most industrial businesses in Nairobi, Kenya, although to a lower degree. This was among the intriguing discoveries. Growth is aided by the deployment of competitive techniques. Researchers concluded that manufacturing businesses should prepare for the challenges of implementing competitive strategies by formulating policies and plans to deal with them. According to the findings of the research, manufacturing companies could benefit from incorporating differentiation strategy into their operational procedures. The researcher suggests that manufacturing companies should adopt the usage of differentiation strategy in order to maintain their resilience in the face of changes and competition in the manufacturing industry.