The Influence of Strategy Implementation on the Competitive Advantage of Fund Managers in Kenya: a Case Study of Cic Asset Management

Abstract

In today's dynamic business environment, the successful implementation of strategies plays a crucial role in attaining sustainable competitive advantage. The aim of this study was to establish the effect of strategy implementation on competitive advantage at CIC Asset Management. The study was grounded on the Higgins 8-S model and the resource-based view. The research design was a case study, utilizing primary data which was collected through the use of an interview guide. The data collected was qualitative in nature and was analyzed through content analysis. The study established that CIC Asset management had gained various competitive advantages through strategy implementation being industry leadership, creation of a strong organization culture, brand strength, operational and technological efficiency, customer loyalty and increased negotiating power. The study also determined that strategies are set by management, but successful execution is the responsibility of all employees in the company. To ensure successful strategy implementation, the study determined that the organization ensures the alignment of factors critical to strategy implementation, with emphasis on strategy formulation and communication, resource allocation and staff involvement and strategic performance measurement. The study concluded that strategy development is essential to an organization, but strategy implementation specifically is key to the achievement of set strategies. The study recommends that the use of technology in the implementation process be increased in CIC Asset Management to provide key and detailed information through advanced data analytics. This will help quick and effective optimization of the implementation process. The study also recommends ramping up of the research process to anticipate potential changes in the external environment and their implications on the organization if they occur. This will aid the company be more proactive in facing external threats and opportunities, given the sensitivity of the business to its external environment