Digital Lending Strategies and Competitive Advantage of Commercial Banks in Kenya

Abstract

A competitive strategy comprises of all the changes and tactics an organization is making to entice buyers, deal with competitive stress and progress its market place. They further point out that a competitive strategy entails the sum total of actions and methods a company is undertaking to tolerate competitive stresses and expand market status. The objective of this study was to determine the relationship between the digital lending strategies and competitive advantage of commercial banks in Kenya. The study herein was reinforced using three theories................................................