Strategies Used by Mawimbi Seafood Restaurant in Nairobi Central Business District During Covid-19 to Enhance Performance
Abstract
The primary goal of the research was to identify the strategies used by Mawimbi
Seafood Restaurant to enhance its performance during COVID-19. The analysis
showed that the employment of restructuring strategies, downsizing strategies, and
supplier collaboration strategies was the most important approach employed by
Mawimbi Seafood Restaurant. It also shown that all of the tactics used were suitable
and unnecessary to meet the current issues and projected challenges emerging from
the tumultuous times. When adopting performance improvement initiatives, managers
should bear in mind that not only the systems or structures need to change; it's also
the behavior and attitudes of the persons involved, and recognising and appreciating
this is vital for success. This includes changing salary incentives, narrowing the scope
of the firm, and tightening financial and capacity restrictions. During the COVID-19
epidemic, the reactions also led to the establishment of a supplier collaboration at
Mawimbi Seafood Restaurant. Mawimbi Seafood Restaurant had to concentrate on
business activities that help the restaurant survive despite the risk that doing so will
compromise future strategic options. Successful performance improvements have
been linked to a focus on shrinking the business's scope for almost a year and a half,
as well as on customer segments that are especially loyal or less price-sensitive, as
well as on regions with distinct competitive advantages. The company continued to
engage in the activities for which it had gained notoriety during previous operations.
To put it another way, Mawimbi Seafood Restaurant enhanced its chances of recovery
by focusing only on meeting the demands of its core clientele in order to build on
whatever advantages the company may now have over its rivals. To prepare for
upcoming economic uncertainty, Mawimbi Seafood Restaurant restructured its
business practices. A standardized risk management strategy is required for all
restaurants. In the case of economic turmoil, this will provide instructions and
processes to be followed. A separate sector of the economy could provide a different
viewpoint on the methods used to boost performance amid tumultuous times. The use
and efficacy of the employed techniques may be evaluated via research. When
compared to the financial performance of the investigated organization, the
implementation factors might provide insightful information. Organizations choose a
variety of strategies, therefore a measurement of this would be useful data to
demonstrate a link between the strategy's adoption and financial success. The report
suggests that all restaurants require a standardized risk management strategy in order
to address economic issues for businesses. In the case of economic turmoil, this will
provide instructions and processes to be followed. The paper suggests that in addition
to policy and practice suggestions, the government should oblige all organizations to
put aside certain monies to protect themselves from interruptions and hazards during
unanticipated situations like Covid- 19 pandemics.
Publisher
University of Nairobi
Rights
Attribution-NonCommercial-NoDerivs 3.0 United StatesUsage Rights
http://creativecommons.org/licenses/by-nc-nd/3.0/us/Collections
- Faculty of Arts [979]
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