E-logistics Practices and Supply Chain Performance of Food Fast Outlets in Nairobi City County

Abstract

The study was about e-logistics practices and supply chain performance of fast-food outlets in Nairobi City County, Kenya. The study was guided by two objectives: to find out the extent of elogistics utilization among fast food outlets in Nairobi City County and to establish the influence of e-logistics practices on supply chain performance of fast-food outlets in Nairobi City County. The researcher used descriptive research design and collected primary data using semi-structured questionnaires which were administered to the supply chain managers or the equivalent. The data collected was analyzed using both descriptive statistics and regression analysis. For the first objective, it was found that the firms have adopted e-logistics practices from moderate to a large extent and practices utilized included e-warehousing, e-inventory management, e-transportation and e-information sharing. The most widely adopted e-logistics practice is e-information sharing which was adopted to a large extent. It was followed by e-transportation, e-inventory management and e-warehousing, which were adopted to a moderate extent. For the second objective, the study found that e-logistics practices had a strong positive influence on supply chain performance of fast-food outlets. All the e-logistics practices considered were significant predictors of supply chain performance. The study concluded that e-logistics practices have led to improved supply chain performance and recommended the intensification of e-logistics practices among fast food outlets. The management of fast food outlets could benefit from the findings of these study whereby intensifying e-logistics practices could potentially enhance their overall organizational performance. The study suggested that future research should incorporate more e-logistics practices to give a compressive view of the influence of e-logistics practices on supply chain performance.