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dc.contributor.authorKoech, Sharon C
dc.date.accessioned2025-04-30T06:11:25Z
dc.date.available2025-04-30T06:11:25Z
dc.date.issued2024
dc.identifier.urihttp://erepository.uonbi.ac.ke/handle/11295/167559
dc.description.abstractThis study sought to establish7the effect7of foreign entry strategies on the performance of Equity bank, Kenya. The objective was supported by the theory of comparative advantage by Porter (1990), internalization theory by Rugman (1981) and resource-based theory by Barney (1991). The study was based on a case2study7design. This research adopted qualitative data collected from top management of Equity bank through an interviewing guide. The interviews were based at the bank’s headquarters in Upperhill, Nairobi. Data was analysed using content analysis. The study found that, foreign entry strategies of foreign direct investment, licensing, franchising and strategic alliance were adopted in the bank. Foreign direct investment was adopted to a great extent. However, strategic alliance was adopted to a moderate extent while franchising and licensing was adopted to a little extent. Foreign direct investment and strategic alliance were found to be effective while franchising and licensing were found to be ineffective. Further, the study found that the foreign entry strategies had a positive effect on organizational performance. In addition, the bank showed poor performance in terms of service quality, customer satisfaction and employee satisfaction. The study concludes that foreign entry strategies have a positive effect on the performance of Equity bank, Kenya. The study recommends increased adoption of foreign entry strategies by the bank and effective implementation of franchising and licensing for improved performance.en_US
dc.language.isoenen_US
dc.publisherUniversity of Nairobien_US
dc.rightsAttribution-NonCommercial-NoDerivs 3.0 United States*
dc.rights.urihttp://creativecommons.org/licenses/by-nc-nd/3.0/us/*
dc.titleEffect of Foreign Entry Strategies on Performance of Equity Banken_US
dc.typeThesisen_US


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