Effect of Information Communication Technology Strategy on Performance of Rivatex East Africa Limited

Abstract

Many businesses today, particularly those in the manufacturing sector, have used information and communication technology as a strategy to address organizational difficulties, boost efficiency and effectiveness in the production process, and improve product quality in a cost-effective manner. The market's severe competition in textile production is requiring firms to stay competitive by taking proactive initiatives to improve production procedures. Textile mills are adopting new strategies to improve quality, cut costs, respond quickly to changes in customer demands and vagaries in raw material supply position, expand globally, develop new distribution channels, and forge new value-added relationships with suppliers and customers in order to remain profitable and sustainable in a global marketplace. The overall goal of this study was to determine the effects of information and communication technology strategy on the organizational performance of Rivatex East Africa Limited. The research evaluated the sort of information and communication technology employed by Rivatex East Africa Limited, as well as the consequences of ICT and its impact on organizational performance. The study was guided by Systems Theory and Resource Based Theory, which suggests methods to support information and communication technologies by depicting inter-organizational linkages as components of a multi-sectioned linked system and explain why the organization and information technology must be aligned. The research was conducted as a case study and targeted 15 top managers of Rivatex East Africa Limited. An interview guide was used to gather primary data. Various themes underlying the topic were developed through the use of content analysis methodology. This study found out that Rivatex East Africa Limited had put in place management system that enhanced performance of the company and operational efficiency, reducing costs, and enhanced product quality. The company has a reliable database management system that supports the management in making effective decision on its production operations as well as market intelligence. By further identifying or processing the data, decisions may be made using the database application that has been deployed in the organization as a basis from which needed information is acquired. The study concludes that Information Communication Technology supported the company via chances for promotion and better consumer interactions achieved through the usage of internet marketing for their fabrics, clothes, apparels and textiles products and tracking the sales with better ease. This study suggests that future studies can be done to examine the trends and development of information communication technology in textiles sector and its impact on textiles production. Comprehensive examination of the challenges facing the textile industry in implementing Information Communication Technology in their firms.