The Influence of Strategy Implementation on Performance of Commercial Banks: a Case Study of Diamond Trust Bank Limited Kenya

Abstract

This research looked into how Diamond Trust Bank Limited in Nairobi improved its performance by using different strategies. It focused on planning ahead of time for future actions better organizing the company's way of doing things and deciding where to put money and other resources. The goal was to see how these factors changed the bank's dayto- day work and financial success. By conducting thorough interviews with eight essential individuals occupying managerial roles within the financial institution's framework. Extensive understanding of the various strategic procedures and their consequential effects on pivotal performance metrics – namely Return on Equity (ROE), Return on Investment (ROI), and Return on Assets (ROA) – was acquired. The study showed that careful planning helped the bank meet its goals. Planning focused on matching company goals doing well when things change and including everyone involved. The bank's culture liked new ideas working as a team and being ethical boosted staff drive and how well the bank worked. Additionally, effective resource allocation, focusing on the strategic management of financial, human, and technological resources, was key to enhancing the bank’s financial performance. The study found that careful planning and the right work atmosphere are key for banks to do well. It suggested that Diamond Trust Bank should make their plans more flexible. They should also improve their workplace culture and use resources wisely to meet future targets. The study knows it has weaknesses. It looked at only one place and used stories for information. Future studies should explore more areas. This work adds to knowing how banks plan better strategies. It gives useful tips for banks to do better in their plans and results.