Total Quality Management and Sustainability: A Case Study of Kenya Wine Agencies Limited

Abstract

This study examined total quality management and sustainability outcomes, focusing on Kenya Wine Agencies Limited. The research objective was to assess the implementation of TQM practices in KWAL, assess the measurement of TQM and sustainability variables, and then determine the impact of total quality management practices on sustainability outcomes. The theoretical review theories, i.e., stakeholder theory, resource-based view theory, and natural resource dependence theory, provided a potential link that explained the relationship between TQM practices and sustainability outcomes. This study used a case study approach to allow a deep dive into Kenya Wine Agencies Limited's unique context, including industry dynamics, corporate culture, and regulatory environment. To counter the limitation of a case study on the generalizability of research conclusions, this research ensured a comprehensive data collection that included interviews, analysis of company documents, and observations. Interviews were conducted with six managers whose departments were connected to the variables under investigation. Quantitative data was collected from financial statements, sustainability reports, and environmental reports. This enhanced the credibility of the research findings. The research findings showed that total quality management practices positively impacted sustainability outcomes. These findings were in agreement with empirical literature reviews. The results demonstrate the importance of having TQM as a business improvement plan to improve a company's sustainability outcomes. The study recommended that organizations should adopt total quality management practices to achieve positive sustainability outcomes.