Privacy Concerns in Digital Journalism: Balancing Transparency and Ethical Reporting in Kenya

Abstract

The rapid growth of digital media in Kenya has reshaped journalism, offering new opportunities while raising ethical and privacy concerns. This study examined the balance between transparency and privacy in digital journalism by exploring expert opinions, public views, and the enforcement of data protection laws. Using a qualitative approach with a descriptive research design, the study focused on Nairobi County, engaging legal experts, media stakeholders, and the public through in-depth interviews and focus group discussions. Thematic analysis revealed strong awareness of privacy concerns among journalists but highlighted challenges such as the fast-paced news cycle, inadequate training, and weak enforcement of data protection laws. Findings showed that while Kenya’s Data Protection Act provides a legal framework for privacy, it is not sufficiently adaptive to technological advancements, leaving gaps in enforcement. Experts emphasized the need for stronger collaboration among media organizations, regulatory bodies, and the public to enhance transparency and privacy safeguards. The study recommended increasing public awareness of privacy rights, improving media transparency, enhancing journalist training, and strengthening the enforcement of data protection laws. It called for further research to develop strategies for ethical digital journalism, ensuring both journalistic integrity and individual privacy are upheld in an evolving digital landscape.