A critical analysis of the role of the media in Africa's democratization process:

Abstract

This study examines the media's role in the process of democratization, with particular attention being paid to the role of the media in aiding free and fair elections. The impact of the media is examined through content and frequency of coverage of the competing parties and presidential candidates. The study has examined the views of various scholars and their perceptions of the media; it's weaknesses and its strengths. What many of them agree is that the media is a very powerful tool and if properly utilized can help promote and consolidate democracy. Further, the study has used the Kenyan Multiparty Elections of 1992, 1997 and 2002 a~ its case study. The coverage by Radio, Television and Newspapers have been analysed to establish fairness in reporting. The assumption being that fair coverage would lead to fair competition and that the outcome of elections would be a true reflection of the will of the people. The study finds that fairness was not achieved with the state run broadcaster, Kenya Broadcasting Corporation (KBC) Radio and TV. The study reveals that the continued bias by KBC lies in the lack of enforceable legislation that would otherwise change the stations biased reportage. , This study also reveals' that if a free and fair private media are allowed to flourish, democracy too can flourish. A media free of government control and allowed unlimited reach would be the ideal to promote a democratic culture. This is evident in the 2002 General Elections where the role of the private media cannot be ignored.