Translation strategies: a case study of Kikamba fm radio stations presenters.

Abstract

This research was fundamentally an investigation into the strategies that the Kikamba FM radio stations' presenters employ in order to corne up with suitable neologisms in the language to express new technological terms. These terms supposedly must be accommodated in the lexical currency of Kikamba as much as possible without loss of a concept's meaning and capture the response by the listener intended by the source language. Chapter 2 investigates those strategies that are individually used and do not engage in an 'assimilation process. These strategies have as their main concern the presentation of meaning intended by the original expression and relegate form, in most cases, to a secondary position. Chapter 3 deals with the procedure of nativisation whereby the characterizing of foreign terms with native sounds is discussed in the first part. Towards the end of the chapter neologisms that corne about through multiple translation strategies are examined. Chapter four deals with two key issues about the resultant terms; their appropriateness in describing the concepts intended by the source language and their role in propagating indigenous target language vocabulary. These two factors playa major role in the acceptability of these terms and the ease with which they are institutionalized in the language. Two theories are used in the analysis of the data collected from the radio stations and the responses collected from the oral interview that was carried out; the Science of Translation Theory and the Speech Act Theory.