Effects of communication to the efficiency and success of the banking industry in Kenya. a case study of ABC bank Limited

Abstract

The objectives of this study were to identify the effects of communication in relation to efficiency and success of the banking industry in Kenya. The study also intended to give insights into the factors that affect communication and their characteristics and also give recommendations on the way they can be refined. The primary data was collected by use of structured questionnaire. The target population of the study was the banking industry in Kenya while the accessible population was Koinange street branch of ABC bank. The sample comprised twenty employees of the afore named bank. The data was analyzed by descriptive statistics such as percentages frequencies and chi squire was used to show dependence valuables. The study revealed that tools of communication that allow feedback tended to increase clarity in communication and hence greater efficiency. The study found out that rising levels of computer usage as a tool of communication in an organization tended to fractionalize employees. Communication thus becomes more mechanistic and impersonal. This hinders social interaction which is a vital ingredient of effective communication. The study discovered that employee motivation levels have an impact on communication. The study also discovered that the nature and complexity of the banking task have a linear relationship with communication. Lastly the research found out that leadership styles adopted by an organization influences communication. Lack of communication, Top down manner of communication and improper use of communication were found to be a big challenge to employee efficiency