Browsing Theses and Dissertations by Author "Gacenga, Francis N"
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A Benefit Based Segmentation of Radio Audiences in Nairobi: a Case Study of University Students
Gacenga, Francis N (University of Nairobi,School of Business, 2000-08)This is an exploratory case study that attempts to determine the possible segments for a restricted Nairobi radio audience using benefits sought. This case study was on University students in Nairobi. Data was collected ...