Browsing Theses and Dissertations by Author "Radier, Betty"
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Local advertising agencies in Kenya Before and after affiliation with International advertising agencies
Radier, Betty (University of NairobiSchool of Business, College of Humanities and Social Sciences, 2003)Firms adopt various strategies in order to remain competitive in an increasingly global market. One of the strategies adopted is strategic alliance, which involve the cooperation between two or more firms who pool resources ...