Browsing Theses and Dissertations by Subject "Safaricom Limited Kenya"
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Application of Value Added Services (Vas) as a Strategic Tool by Safaricom Limited Kenya
(School of Business, 2011)The business environment has changed dramatically within the last decade. Globalization and market liberalization has altered the way firms compete within and interact both with its customers and suppliers. In response ... -
The Influence of Mobile Money Transfer in sustaining customer loyalty at Safaricom Limited
(School of Business, 2012)This research examines the influence of mobile money transfer in sustaining customer loyalty at Safaricom limited. The study looks at the background of Safaricom limited, currently the market leader in telecommunications ...