The growth of e-commerce and its impact in the marketing strategy of the in-flight

Abstract

This project proposal prepared for the In-flight catering industry gives an overview of the developments in e-commerce and its impact in the marketing strategy of the industry. Working from available literature from the internet, catering journals, news magazines, observation and interviews, the proposal describes the investigation carried out and the state of the art. The study contained in this report investigated the growth of e-commerce and its use on the marketing strategy of the In-flight catering industry with the aim of extending the findings to the improvement of business in NAS Airport Services. It had a further aim of identifying the target areas for improvement and isolating the problems hindering the free flow of the caterers' products in the market. To achieve these objectives an analysis of 15 In-flight caterers was done with a view to assessing whether they form a good solution to the marketing strategy of the industry. The data was analyzed by use of tables and conclusions made.