Strategic Planning At Kenya Amateur Athletics Association.

Abstract

Strategic planning has become a pillar of many organizations in the last decade. It is a common phenomenon while dealing with other organizations to be asked to present a company profile. The basic components of a company profile are Vision, Missiori Statement, Goals and Objectives, Values among other things. Hence for any organization to survive in these times, of strategic planning can not be ignored. This study set out to determine and document the strategic planning at Kenya Amateur Athletics Association (KAAA). In carrying out the study, data was collected through administration of a questionnaire and in-depth interview with Secretary General and Public Relation Officer of KAAA. The research findings revealed that strategic planning exist at KAAA and is it both a logical process and reactive. This is due to the fact that strategic planning was initiated after the government requested the KAAA to document its intended course. The mission and goals of this organization are communicated to other staff members and stakeholders. KAAA is wholly owned by the government and was established to run athletics on its behalf.