Responses of Transafrica Motors to environmental challenges in the Motor Vehicle Industry in Kenya

Abstract

This study sought to establish the responses by Transafrica Motors Ltd to challenges in the motor vehicles industry. The objectives of the study were to establish the Responses Transafrica Motors has adopted to cope with the challenges in the motor vehicle industry and to establish factors influencing their response to the challenges. The study was based on primary data collected. using questionnaires which were self administered using personal interviews. The data obtained from the Organization was analyzed and interpreted using content analysis. The findings of this study revealed that there are a number of responses that are used by Transafrica Motors Ltd to overcome the challenges. Some of the strategies used include cost leadership, product differentiation, segmentation, penetration and development of new markets. A few observations have been made from the findings one of which is that companies need to anticipate the change and act accordingly while the second observation is that Transafrica Motors has to invest heavily in their marketing and operations department as well as implement the strategic plan so as to run a successful business.