Strategies employed by the Kenya Tourist Board (KTB) to establish a sustainable competitive advantage for Kenya as a tourist destination

Abstract

The primary objectives of this study were (i) To determine strategies KTB has put in place to establish a Sustainable Competitive Advantage for Kenya as a tourist destination. (ii) To establish challenges facing KTB in fulfilling its mission. The researcher identified the various models of achieving Sustainable Competitive Advantage and it is against these models that the operations of the board were sassed. It was a case study and respondents were directly interviewed. The principle findings of the study were that; The Kenya Tourist Board embraces strategic planning and has a strategic plan covering the years 2005-2007. The board expects to sustain the current tourism performance and has put in place a number of strategies to ensure this sustainability. The main challenges facing the board are, funding and understaffing.